Ademo and NOS on top of the Eiffel tower for the clip "Au DD"


QLF Records is a french record label founded by rappers and brothers Tarik and Nabil Andrieu from PNL.
Since the duo debuted in 2014, they’ve been perfecting a unical vibe : a mix of gritty, street-level realism and warped, fever-dream surrealism. But while rhymes about dope, sex, and just trying to get by have been MCs N.O.S and Ademo's stock-in-trade, it’s their vulnerability that’s made the French Algerian brothers one of the country's biggest-selling acts—and one of its most promising exports to the English-speaking world. (They were set to play Coachella in 2017 until Ademo was refused a visa.) Providing the world with unique music, lifestyle and clothing.



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Social Media : They are on Snapchat, Instagram and Youtube. Most of their promo is through these since they don't go to media. They put sometimes riddles about  new music so their fans react a lot and make theories.  They also like to play with their bodies for the feminine public in instagram.
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Personal Selling and Management :   The steps of the product selling  :   - Providing a vidéo clip with good visuals and  music to create the need for the album - Communicate for the release date with mystery. - The day of the release they do something to make people talk about them, - Do tours in the whole France, Europe and North Africa, - Sell Merchandising.
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    Targeting Market : Event though they are a little Complex, PNL target most of the people that listens to music, even people that never listen to rap listens to PNL. But I will say that the young generation is the biggest target, Le Monde ou Rien became an hymn for young french's sittings against the governments in 2015.
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