SWOT ANALYSIS :

STRENGHTS :

- Unique music that no one else can do.
- Best sellers in France, and in 2019 best physical seller of the world, all of that while being completely independent.
- Lifestyle influence, mostly on young North African people. Clothing brand that had collaborations with people like Virgil Abloh.
-Unique and innovative marketing techniques and ways of communication that creates and maintain the buzz.
-No interviews and no featuring.

                                          PNL and Virgil Abloh (LouisVuitton/Offwhite)

 WEAKNESSES :

-Quality strategy mean less quantity.


OPPORTUNITIES :
- Possibility to reach international success (first French group to have a single in Spotify's top 30 global streams).
- Rap/Hip Hop is at his top in 2020 and the streaming platforms are going well.
- Global clothing brand.
- Music is starting to become a worldwide game.


 THREATS :

 - Langage barrier
- The overconsumption of the music
- The end of the group
- No way to get a US visa for Ademo (one of the two artists) he got refused while he was invited to Coachella


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