Consideration Set :  





PNL are different from most of the other french rappers. Their developed esthetics help them reach people more than any other french rapper.


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Social Media : They are on Snapchat, Instagram and Youtube. Most of their promo is through these since they don't go to media. They put sometimes riddles about  new music so their fans react a lot and make theories.  They also like to play with their bodies for the feminine public in instagram.
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Personal Selling and Management :   The steps of the product selling  :   - Providing a vidéo clip with good visuals and  music to create the need for the album - Communicate for the release date with mystery. - The day of the release they do something to make people talk about them, - Do tours in the whole France, Europe and North Africa, - Sell Merchandising.
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    Targeting Market : Event though they are a little Complex, PNL target most of the people that listens to music, even people that never listen to rap listens to PNL. But I will say that the young generation is the biggest target, Le Monde ou Rien became an hymn for young french's sittings against the governments in 2015.
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