PNL's Competitive Advantages :



- Rare music, they don't drop music frequently and in 5 years they only have around 70 songs. 
- Independency which provides them with more freedom to do what they want + gives them respect from the other people.
- Independency also means big moves because the money comes from their pocket so they can't afford to lose, 
- Lifestyle (doing a collaboration with Off White and then releasing a fashion brand is something that makes their name have a bigger impact, 


In other words : DIFFERENTIATION from the rest of the rap is their competitive advantage.

Commentaires

Enregistrer un commentaire

Posts les plus consultés de ce blog

Image
Social Media : They are on Snapchat, Instagram and Youtube. Most of their promo is through these since they don't go to media. They put sometimes riddles about  new music so their fans react a lot and make theories.  They also like to play with their bodies for the feminine public in instagram.
Lire la suite
Image
Personal Selling and Management :   The steps of the product selling  :   - Providing a vidéo clip with good visuals and  music to create the need for the album - Communicate for the release date with mystery. - The day of the release they do something to make people talk about them, - Do tours in the whole France, Europe and North Africa, - Sell Merchandising.
Lire la suite
Image
    Targeting Market : Event though they are a little Complex, PNL target most of the people that listens to music, even people that never listen to rap listens to PNL. But I will say that the young generation is the biggest target, Le Monde ou Rien became an hymn for young french's sittings against the governments in 2015.
Lire la suite