The name : 

The name QLF mean Que La famille which means in french Only the family, in accordance with the identity of the group which consists of people who are close to each other from a long time, no featurings, no interviews with medias, only working with the family,
This also helps them get more loyal fans since they call them "the family"  and refers as them like that in social media posts and lyrics.

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Social Media : They are on Snapchat, Instagram and Youtube. Most of their promo is through these since they don't go to media. They put sometimes riddles about  new music so their fans react a lot and make theories.  They also like to play with their bodies for the feminine public in instagram.
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Personal Selling and Management :   The steps of the product selling  :   - Providing a vidéo clip with good visuals and  music to create the need for the album - Communicate for the release date with mystery. - The day of the release they do something to make people talk about them, - Do tours in the whole France, Europe and North Africa, - Sell Merchandising.
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    Targeting Market : Event though they are a little Complex, PNL target most of the people that listens to music, even people that never listen to rap listens to PNL. But I will say that the young generation is the biggest target, Le Monde ou Rien became an hymn for young french's sittings against the governments in 2015.
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