Ismail Aberchane

The Development :  PNL Developed their recipe during, adding more quality to their music. They went from doing clips in their hood to doing video clips in Jamaica, South Africa and even the Eiffel Tower. They also improve the music, which make them one of these artists that always makes better albums, even if that means taking 3 year for working on one album.

Social responsability and Ethic : PNL failed one time at the beginning of their career  when they used beats that they found on Youtube without paying for it, in consequences two of their songs are not in the streaming platforms.                                                                    Ademo and N.O.S

SWOT ANALYSIS : STRENGHTS : - Unique music that no one else can do. - Best sellers in France, and in 2019 best physical seller of the world, all of that while being completely independent. - Lifestyle influence, mostly on young North African people. Clothing brand that had collaborations with people like Virgil Abloh. -Unique and innovative marketing techniques and ways of communication that creates and maintain the buzz. -No interviews and no featuring.                                            PNL and Virgil Abloh (LouisVuitton/Offwhite) WEAKNESSES : -Quality strategy mean less quantity. OPPORTUNITIES : - Possibility to reach international success (first French group to have a single in Spotify's top 30 global streams). - Rap/Hip Hop is at his top in 2020 and the streaming platforms are going well. - Global clothing brand. - Music is starting to becom...

                                  Ademo and NOS on top of the Eiffel tower for the clip "Au DD" QLF Records is a french record label founded by rappers and brothers Tarik and Nabil Andrieu from PNL. Since the duo debuted in 2014, they’ve been perfecting a unical vibe : a mix of gritty, street-level realism and warped, fever-dream surrealism. But while rhymes about dope, sex, and just trying to get by have been MCs N.O.S and Ademo's stock-in-trade, it’s their vulnerability that’s made the French Algerian brothers one of the country's biggest-selling acts—and one of its most promising exports to the English-speaking world. (They were set to play Coachella in 2017 until Ademo was refused a visa.) Providing the world with unique music, lifestyle and clothing.