Ismail Aberchane

FINAL EXAM POST 1.     How is the product you are blogging on being affected by the covid virus. as an entertainment company, QLF Records suffered greatly from covid crisis : they planned their biggest tour in Europe for summer 2020 unfortunately they had to postpone it to spring 2021 and with that all their planning being disturbed. It was also proved that overall, people stream less music during quarantine (due to the fact that they are less on the move, we usually stream a lot in public transports for example) so they are losing money.

Social Media : They are on Snapchat, Instagram and Youtube. Most of their promo is through these since they don't go to media. They put sometimes riddles about  new music so their fans react a lot and make theories.  They also like to play with their bodies for the feminine public in instagram.

    Targeting Market : Event though they are a little Complex, PNL target most of the people that listens to music, even people that never listen to rap listens to PNL. But I will say that the young generation is the biggest target, Le Monde ou Rien became an hymn for young french's sittings against the governments in 2015.

 PNL's Competitive Advantages : - Rare music, they don't drop music frequently and in 5 years they only have around 70 songs.  - Independency which provides them with more freedom to do what they want + gives them respect from the other people. - Independency also means big moves because the money comes from their pocket so they can't afford to lose,  - Lifestyle (doing a collaboration with Off White and then releasing a fashion brand is something that makes their name have a bigger impact,  In other words : DIFFERENTIATION from the rest of the rap is their competitive advantage.

Personal Selling and Management :   The steps of the product selling  :   - Providing a vidéo clip with good visuals and  music to create the need for the album - Communicate for the release date with mystery. - The day of the release they do something to make people talk about them, - Do tours in the whole France, Europe and North Africa, - Sell Merchandising.

The name :  The name QLF mean Que La famille which means in french Only the family, in accordance with the identity of the group which consists of people who are close to each other from a long time, no featurings, no interviews with medias, only working with the family, This also helps them get more loyal fans since they call them "the family"  and refers as them like that in social media posts and lyrics.